The Prize Ladder
What you
could win.
Prizes unlock progressively as the community climbs together. Four camps. Ten tiers. Forty-eight winners. One grand-prize name drawn by January 1, 2027.
The climb
Four camps. One summit.
Base Camp
Tier 01 · Foundation Operator Kit
The first 20 of the BHP community.
Twenty hoodies in twenty cities, all carrying the same bull mark. Twenty mornings that start with the same protocol. The Founding Members don't earn a status, they become one.
View prize details (4 items + cohort)
Inside the kit
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Brookhaven Supplement Credit $300
$300 in Brookhaven Performance store credit, covers approximately 6 months of premium grass-fed organ supplements on subscription pricing.
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Peak Operator Apparel Package $200
Premium Peak-branded apparel set: hoodie, fitted tee, performance hat. Embroidered/screen-printed at quality tier (not promo gear).
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Hand-Signed Welcome from Tyler included
A personalized, hand-signed welcome card from Tyler.
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Permanent Founding Member Status included
Permanent "Founding Member" badge in the BHP community, dedicated channel access, and recognition in Tyler's broadcasts going forward.
CohortFounding Members, permanent recognized status within the BHP community
Tier 02 · Momentum Builder Set
The systems that compound.
Stack the right sleep. Stack the right reading. Stack the right fuel. The Momentum Cohort is for the operator already on the climb who wants the inputs to match the output.
View prize details (4 items + cohort)
Inside the kit
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Brookhaven Supplement Credit $500
$500 in Brookhaven Performance store credit, approximately 12 months of supplements on subscription pricing.
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Sleep + Recovery System $1,500
Winner's choice of: (A) Eight Sleep Pod 4 cover (queen), temperature-regulated sleep, OR (B) Oura Ring Gen 4 + premium weighted blanket bundle. Both options are aspirational, recovery-focused, and high-utility.
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Tyler's Curated 12-Book Leadership Library $350
A curated set of 12 books hand-picked by Tyler, the titles that shaped how he thinks about leadership, performance, and operating at scale. Includes premium leather book stand for display.
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Momentum Cohort Community Status included
Tier 2 "Momentum Cohort" badge in the BHP community.
CohortMomentum Cohort, Tier 2 BHP Founders
Tier 03 · Performance Environment Upgrade
Train where you live.
The Rogue rack lands in your garage. The bar lands on the rack. The training plan lands in your inbox. The Performance Cohort doesn't go to the gym, the gym comes to them.
View prize details (5 items + cohort)
Inside the kit
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Rogue Fitness Home Gym Package $3,500
Full Rogue Fitness home gym: power rack, Olympic bar, 300lb bumper plate set, adjustable bench, and 5-piece competition kettlebell set (18lb to 72lb). Built to last a lifetime.
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Brookhaven Supplement Credit $600
$600 store credit, approximately 12 months of supplements on subscription pricing.
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Structured 12-Week Training Plan $800
Custom-built 12-week strength program from a vetted strength coach (Brookhaven partner). Includes 2 check-in calls during the program for adjustments and form review.
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Rubber Gym Flooring $200
8' × 8' premium rubber gym flooring package, protect your floors, dampen the noise, train safely.
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Performance Cohort Community Status included
Tier 3 "Performance Cohort" badge.
CohortPerformance Cohort, Tier 3 BHP Founders
Tier 04 · Executive Travel Kit
Move through the world like an operator.
Premium luggage that holds its shape after the third red-eye. Headphones that survive the worst flight you've ever taken. $3,000 toward the next trip. Built for whoever's always between cities.
View prize details (5 items + cohort)
Inside the kit
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Premium Luggage Set $1,800
Winner's choice of: (A) Tumi Alpha Bravo carry-on + check-in set, OR (B) Away Aluminum Edition carry-on + check-in set. Both options are pro-traveler grade.
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Premium Noise-Canceling Headphones $450
Winner's choice of: Bose QuietComfort Ultra OR Sony WH-1000XM5. The two best travel headphones in the world.
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Travel Performance Pack $400
The curated travel kit: Ridge wallet (titanium), Bellroy Tech Kit, premium leather passport holder, Eagle Creek packing cubes, and Brookhaven recovery travel pack.
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$3,000 Travel Credit $3,000
$3,000 in travel credit toward your next trip, flights, hotels, anywhere you want to go.
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Executive Cohort Community Status included
Tier 4 "Executive Cohort" badge.
CohortExecutive Cohort, Tier 4 BHP Founders
Camp 1
Tier 05 · Earned Getaway
You earned the reset.
Five nights, all expenses, plus-one included. Choose your destination, Costa Rica wellness, Sedona high-desert, or Tulum beach. Just unplug.
View prize details (3 items + cohort)
Inside the kit
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All-Expenses-Paid Vacation for 2 $7,500
Winner's choice of three curated destinations: (A) Costa Rica wellness resort, (B) Sedona high-desert retreat, or (C) Tulum beach package. 5 nights, flights for two, hotel, daily breakfast included.
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Welcome Amenity Package $500
Hotel arrival amenity, $250 spa credit, and pre-arranged dinner reservation at a top restaurant nearby.
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Earned Cohort Community Status included
Tier 5 "Earned Cohort" badge.
CohortEarned Cohort, Tier 5 BHP Founders
Tier 06 · Standards Intensive
Two days inside Peak's operating system.
A destination wellness retreat. A 90-minute strategy call with Tyler. The Brookhaven protocol in a custom Peak case. You arrive on standards. You leave with new ones.
View prize details (5 items + cohort)
Inside the kit
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2-Night High-Performance Retreat $5,500
2 nights at a Peak-aligned destination property, full meals, programming, recovery sessions, all included.
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Brookhaven Protocol Kit $800
Full Brookhaven Performance product suite, every SKU we make, presented in a custom Peak-branded leather case. Yours to keep.
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1:1 Private Strategy Call with Tyler $2,500
A 90-minute private strategy call with Tyler, recorded, with follow-up notes delivered after.
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$1,500 Travel Credit $1,500
$1,500 flight credit to get you to the retreat.
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Standards Cohort Community Status included
Tier 6 "Standards Cohort" badge.
CohortStandards Cohort, Tier 6 BHP Founders
Tier 07 · Peak Iceland Immersion
Five days. Tyler hosts. Iceland.
Five days in Iceland with Tyler, volcanic landscapes, glacier hikes, geothermal recovery, and dinners under the midnight sun. The Iceland Class of 2027 forms here.
View prize details (7 items + cohort)
Inside the kit
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VIP Access to Tyler's Iceland Gathering $10,000
VIP access to Tyler's invite-only Iceland operator retreat: programming, group experiences, dinners with Tyler, guided excursions across the Icelandic landscape.
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Business-Class Flights for 2 $5,000
Round-trip business-class flights for two from any major US city to Reykjavik.
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5-Night Luxury Lodge Accommodation $5,500
5 nights at a premium Icelandic lodge property, recommended: Deplar Farm (Eleven-operated, all-inclusive, 14-guest capacity, perfect for operator retreats) or comparable property.
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Iceland-Branded Peak Gear Kit $800
Custom Iceland-themed Peak gear: technical outerwear, base layers, hat, sized to winner, built for the climate.
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Ground Transport + Excursion Logistics $800
Private airport transfers, lodge-to-excursion transport, and any additional excursion costs not covered by the lodge program.
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Travel Insurance $400
Comprehensive travel insurance for the trip.
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Iceland Class of 2027 Community Status included
"Iceland Class of 2027", first cohort of a recognized annual class within the BHP community.
CohortIceland Class of 2027, annual cohort within BHP
Camp 2
Tier 08 · Strategic Day with Tyler
One winner. One day. Full access. Maui.
One winner. One day. Full access. Maui. Business strategy in the morning. Training together midday. Dinner debrief in the evening. A pro photographer captures the day, because you'll want to remember it.
View prize details (6 items + cohort)
Inside the kit
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Round-Trip Business-Class Flights to Maui (for 2) $6,000
Round-trip business-class flights for two to Maui.
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5-Night Maui Luxury Hotel $5,000
5 nights at Andaz Maui at Wailea Resort or Montage Kapalua Bay, winner's choice.
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Full-Day Strategy + Training Session with Tyler $15,000
Eight hours with Tyler. Morning: business strategy and operator development. Midday: training session together. Evening: dinner and debrief. The full operator's day.
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Performance Kit $1,500
Full Brookhaven protocol + premium training gear + recovery tools to take home.
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Day-of Pro Photographer $2,000
A pro photographer captures the entire day, your strategy session, training, dinner, for content the winner takes home.
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Strategic Day Cohort Community Status included
"Strategic Day Cohort" badge.
CohortStrategic Day Cohort, Tier 8 BHP Founder
Tier 09 · Date with Destiny Immersion
Diamond access. Date with Destiny.
Diamond access for two to Tony Robbins' Date with Destiny, the most transformative event Tony hosts, run only once a year. Six days, business class, premium hotel, full recovery package. You don't return the same person.
View prize details (6 items + cohort)
Inside the kit
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Date with Destiny Diamond Tickets (for 2) $30,000
Diamond seating at Tony Robbins' Date with Destiny for winner + 1. Date with Destiny is Tony's most transformative event, run only once per year.
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Business-Class Flights for 2 $5,000
Round-trip business-class flights for two to the event location.
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6-Night Premium Hotel Stay $3,500
6 nights at a premium hotel during the Date with Destiny event week (event runs ~6 days).
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Performance + Recovery Package $2,000
Massage, mobility work, recovery sessions, and IV therapy at destination, DwD is intense; the recovery package keeps you sharp throughout.
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$1,000 Brookhaven Supplement Credit $1,000
$1,000 Brookhaven Performance store credit to fuel the work.
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Date with Destiny Cohort Community Status included
"Date with Destiny Cohort" badge in the BHP community.
CohortDate with Destiny Cohort, Tier 9 BHP Founder
The Summit
Tier 10 · The Peak Year
Twelve months. One name.
Twelve months monthly with Tyler. One Maui week, two days alongside him in person. Iceland with the gathering. A custom Peak Year ring you'll put on for the rest of your life. One name. Drawn by January 1, 2027.
View prize details (7 items + cohort)
Inside the kit
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12 Months of 1:1 Coaching with Tyler $75,000
12 months of monthly 60-minute private coaching sessions with Tyler. 12 sessions across the year, plus ad-hoc messaging access between sessions.
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1-Week Maui Experience for 2 $12,000
7 nights luxury Maui experience for two, including 2 days with Tyler in person at his property.
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VIP Access to Tyler's Iceland Gathering $10,000
VIP access to Tyler's invite-only Iceland operator retreat, winner joins the Iceland Class of 2027 alongside the Tier 7 winners for the Icelandic experience.
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Iceland Travel Package for 2 $12,500
Business-class flights for two, 5 nights luxury lodge accommodation, Iceland-branded Peak gear kit, ground transport, travel insurance.
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12-Month Brookhaven Supply $1,200
Full Brookhaven Performance protocol delivered monthly, no spend required, for 12 months.
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Concierge Year-of-Support $5,000
Quarterly check-ins from the Peak team plus priority access to programs, events, and announcements throughout the year.
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Custom Peak Year Ring + Alumni Status $1,500
A custom commemorative Peak Year ring marking your status as the first-ever Peak Year winner, and permanent membership in the Peak Year alumni cohort within the BHP community.
CohortPeak Year 2027, first member of the permanent Peak Year alumni cohort
Why timing matters
Every month early. Every month in.
Entries are personal AND community. Your odds compound the longer you stay subscribed; the community pool grows toward unlocks the longer everyone stays in.
| Scenario | Months Active | Personal Entries |
|---|---|---|
| Joined today, stays through Jan 1 | 8 | 240 |
| Joined month 2 | 7 | 210 |
| Joined month 4 | 5 | 150 |
| Joined month 6 | 3 | 90 |
| One-time buyer (no sub) | , | 20 |