Creator & Affiliate Hub
Affiliate onboarding & scientific foundation.
Everything you need to make great Brookhaven content — the positioning, the real science, and the exact rules for talking about the product. Read it before you create. The science is for your understanding; the claims rules govern what you actually say. Both matter.
Foundation First. Performance Follows.
The mindset that separates top affiliates
You're not selling a testosterone booster. You're selling system replacement.
This is the single most important thing to internalize. Most men's supplements are sold on stimulation — a temporary jolt. Brookhaven is sold on foundation. The Total Men's Package replaces a cabinet of fragmented bottles with one complete daily system.
$200+/month. 8–10 separate bottles. Inconsistent dosing. No foundation underneath it.
One formula. A complete daily system. 210 capsules. The foundation that everything else is built on.
Core message: "One formula replacing fragmented supplementation." Affiliates who lead with system + foundation outperform those who default to "booster" language. Shift the frame from stimulation to foundation and your content lands harder.
What's in it
Three synergistic layers. One formula.
The raw structural nutrients the modern plate dropped — from grass-fed, regeneratively raised cattle.
Plant and mineral compounds studied for supporting the body's own hormonal signaling and stress response.
The minerals and key vitamins men are commonly low in, dosed at evidence-aligned levels in bioavailable forms.
The label, exactly
Use these specifics in your content — specificity is credibility. Match these numbers exactly.
| Ingredient | Dose & spec |
|---|---|
| Beef organ complex liver, heart, kidney, testicle | 2,000mg blend |
| Tongkat ali extract | 500mg (100:1) |
| Shilajit | 400mg (20% fulvic) |
| Fenugreek extract | 400mg (50% saponins) |
| Ashwagandha whole herb | 300mg (5% withanolides) |
| Magnesium glycinate | 200mg |
| Zinc citrate | 15mg |
| Vitamin D3 | 50mcg (2,000 IU) |
| Vitamin K1 | 400mcg |
| Vitamin K2 (MK-7) | 100mcg |
| Boron citrate | 10mg |
| Copper gluconate | 1mg |
On the blend: the organ complex (2,000mg) is a proprietary blend — standard FDA convention for combined organ extracts. Every adaptogen and mineral is dosed individually on the label. So say "every adaptogen and mineral is dosed individually" — never "no proprietary blends," because the organ complex is one.
Usage: 7 capsules daily with food — 210 capsules, a 30-day supply. Daily, continuous. No cycling — the ingredients are food-derived nutrition and adaptogens at clinical doses, which don't require cycling off.
The science — for your understanding
Why the system works.
Understand the mechanism so your content is accurate and confident. Important: this section is for your knowledge. What you may publicly say is governed by the Claims Rules below — do not repeat study percentages or mechanism claims as marketing copy.
Foundation vs. stimulation
Stimulants provide temporary output. Organs and structural nutrients build capacity. The whole thesis in one line: you cannot stimulate what is not built. Most men try to stimulate a foundation that isn't there. Brookhaven builds the foundation first.
Layer 1 — structural nutrition (organs)
Organ meats are the most nutrient-dense foods our ancestors ate and the part the modern plate dropped. Liver provides preformed retinol and bioavailable (heme) iron; heart provides CoQ10 and connective-tissue building blocks; kidney provides selenium and trace minerals. These are raw materials the body uses — framed as food, not medicine.
Layer 2 — hormonal signaling (adaptogens)
Cortisol and testosterone are built from the same precursor; a chronic stress state pulls resources toward cortisol. Ashwagandha is studied for supporting a healthy cortisol/stress response; tongkat ali and shilajit are studied for supporting the body's own hormonal signaling and mitochondrial energy. The operative word is always supports — these support the body's systems, they don't treat anything.
Layer 3 — micronutrient control + bioavailability
Zinc, magnesium, boron, and copper are minerals many men are low in, each playing a role in normal hormonal and energy function (zinc and copper are paired because zinc can deplete copper). Vitamin D3 supports healthy hormonal function, and K1/K2 work alongside it to direct calcium toward bone and away from arteries — which is why they're paired. The differentiator isn't just dose — it's bioavailability. Organ-based and chelated forms (like magnesium glycinate) are recognized by the body more readily than synthetic isolates. Bioavailability is usability.
The rules — read this twice
Claims governance.
Supplements are bound by FTC and FDA rules. We make structure/function claims (how an ingredient supports the body), never disease or quantified claims. This protects the brand and your partnership — and keeps your content live.
✅ Allowed claims
- "Supports healthy testosterone levels" / "supports testosterone production"
- "Supports hormonal balance"
- "Provides foundational micronutrients"
- "Supports energy metabolism," "supports recovery and sleep" (hedged)
- Real, specific doses ("500mg tongkat ali, 2,000mg organ complex")
- "Every adaptogen and mineral is dosed individually on the label"
- Hedged framing: "studied for…", "most men report…", "the evidence is consistent with…"
- Your honest personal experience: "this is what I take every morning"
❌ Prohibited claims
- "Increases testosterone by X%" / any quantified hormone claim
- "Treats low testosterone," "reverses ED," or any disease/condition
- "Cures / fixes / heals" anything
- "Alternative to TRT" / "instead of Cialis" / any drug comparison
- "No proprietary blends" — false; the organ complex is a blend
- Made-up stats, study percentages, or medical treatment claims
- Absolute promises — "you WILL gain…", "you WILL feel…"
- "Allergen-free," "gluten-free," "dairy-free," "nut-free" — it's made in a facility that also processes milk, eggs, wheat, soy, peanuts, tree nuts, fish, shellfish & sesame
- "Vegan" or "plant-based" — the capsules are gelatin and it contains beef organs
- "FDA-approved" / "FDA-evaluated" — the label carries the required "not evaluated by the FDA" statement
Quick swaps
Every post needs
- Partnership disclosure — clear and conspicuous: #ad or #sponsored. Required by law.
- The FDA disclaimer wherever you make a structure/function claim (caption or on-screen, verbatim):
Brand-voice words to avoid
Calm authority beats hype. Real numbers and honest experience win.
How to sell it
Three frameworks that convert.
Lead with the problem (low energy, dragging recovery). Explain the mechanism (missing structural nutrients). Present the solution (one complete daily system). Honest, educational, calm.
Anchor on efficiency and completeness. The cabinet of 8–10 bottles at $200+/month → one formula, one daily routine, everything dosed and disclosed. The math sells itself.
Stimulants give temporary output; the foundation builds capacity. "You cannot stimulate what is not built." This reframes the entire category and positions Brookhaven as the thing underneath everything else.
The shape of a great piece: open on an emotional or curiosity hook → show the product in your real daily routine → one or two honest structure/function benefits (with the disclaimer) → close with where to get it + your code. Specific, personal, calm. That's the Brookhaven standard.
Visual content rules
What to show (and what not to).
✅ Required / encouraged
- The actual product bottle (real footage)
- Clean, branded visuals
- High-output lifestyle imagery — real life, real routine
❌ Prohibited visuals
- Medical imagery (labs, injections, syringes, clinical settings)
- Before/after physique comparisons
- Hormone charts or graphics with numerical claims
Aesthetic: premium, dark, masculine. Color palette: black, burnt orange/red, white. Use the brand logo in the provided light and dark variants.
Brand & content kit
Download the kit.
Logos, product shots, the transparent bottle cutout, and a one-page brand & claims guide — everything cleared for your content, in one download.
- CONTENT-STARTER.pdf — 10 hooks, caption templates, 3 post structures, a B-roll shot list, and the words to use/avoid
- Logos — primary lockup + charging-bull mark, each in color, white & black (transparent PNG) plus the on-dark originals
- Product — bottle hero, transparent bottle cutout, daily-stack capsules, and the label close-up
- BRAND-AT-A-GLANCE — brand colors, logo rules, the exact product facts, and the claims do/don't on one page
↓ Download the full kit (ZIP, 7 MB)
Just need one file? Lockup (color) · Lockup (white) · Bull mark · Bottle cutout
Lifestyle footage is yours to create — that's the point of the partnership. Drop the transparent bottle cutout into your own scenes, or shoot the real bottle we ship you.
Assets & next steps
What you'll get from us.
- Product shipped to you for real footage
- Brand assets — the full brand & content kit (logos, product shots, bottle cutout, color/font/claims guide)
- Your tracking link / code for attribution
- This page as your standing reference — bookmark it
Manufacturing & compliance: Brookhaven Performance is produced in an FDA-registered facility. Reference it as such — do not name the facility in content.
When in doubt about a claim or a visual, ask before you post: Performance@brookhavenfarms.net.